Agency: Dare Digital

Sherbet create online ad campaign for the Sony Reader through Dare Digital.

The four films involve the use of live action which was then rotoscoped, treated and converted into small Flash based, to show off the various qualities of the new Sony Reader.

Taking famous literary characters and genres such as Alice in Wonderland and a Victorian family at a fun fair, director Paul McKeown shot reference live action, which was edited and adapted into fine illustrative styles.