Sherbet brought together newbie director collaborative Blinkin Lab to design and direct the latest single release from Ministry of Sound.

Kinda New by the band Spektrum, who perform in the video, was remixed by Ministry DJ's Dirty South.Animated in Maya and combined with live action, Luis de Jorge Ladrero and Tom Wall who make up Blinkin Lab designed the promo to incorporate the speed and energy of the track.

Inspired by the movie 'Tron' and Ridley Scott's cult classic 'Blade Runner' the promo plays homage to 80's sci-fi.

As racing cars battle through a futuristic Tokyo landscape, Lola and the band perform on enormous LCD screens tapered throughout the city. As the track mounts, the cars charge ahead, forming one moving spectrum to conclude the song. Producer was Rebecca Rice.