We recently completed animated inserts for a Southern Comfort TV and print campaign through Arnold Agency of Boston in the US. The inserts were created as individual sequences to be dropped in between a variety of live action edits. The contemporary and eye catching design that the Arnold team were looking for was created by James Wignall. The inserts were animated and comped at Sherbet, using a combination of Illustrator and After FX. More elements are expected as part of a follow up campaign soon.