Director and Design team The Plant have just finished six x 30' TV commercials for American Electricity Company Santee Cooper.

Commissioned by US agency Rawle Murdy and produced by Sherbet, the advert's were made and shot at The Plant's East London studio. Created to promote Santee Cooper's Green Power campaign, the films illustrate different helpful hints about how to save money and energy in everyday life.

The Plant's Creative director, Matt Utber, visually interpreted the six different ideas using stop motion techniques, keeping true to the montage design style.

Sherbet Producer was Rachel Matchett, Agency Creative was Justin Harris Agency Producer Kelly Martin.