JONATHAN HODGSON DIRECTS ENVIRONMENTAL AD FOR ROTARY
Sherbet director Jonathan Hodgson was recently commissioned by the Chicago based agency Romani Bros to create a 30 sec animated commercial to help spread the message about Rotary International's voluntary aid for communities around the world.
Characteristically decorative illustrations by Chris Corr are faithfully brought to life with a combination of traditionally drawn animation and meticulously hand painted frames. Vibrant colour bleeds through the action as it animates, to illustrate to viewers how access to clean water can rejuvenate life in areas where it has been in short supply and to stress the importance of the work that goes into making it available. Producer at Sherbet was Rachel Matchett, creatives were Bernie Pitzel & Cristen Young and agency producer was Monna O'Brien. |