Agency: Ogilvy & Mather - Frankfurt

Sherbet Director Laurie J Proud has recently completed a new campaign of TV commercials for Prospan cough remedy through Ogilvy & Mather in Frankfurt. The Ogilvy team had been impressed with Laurie's Snow Angel film for Sony Viao and his promo for Boogie Woogie Bugle Boy by the Puppini Sisters.

The brief was to introduce a new character to represent the brand, who felt fresh, new and cool and was quirky and graphic, while also having a human touch. The first film shows Prospan Man walking to work on a misty Autumn morning, struggling with a debilitating cough. His coughing deteriorates and the noise and vibration causes a mass of brown Autumn leaves to drop from one large tree and bury him. The clean fresh ivy leaf from the Prospan logo then circles the pile causing a whirlwind which clears the brown leaves away and leaves Prospan Man feeling refreshed and invigorated! A month of design work for the new Prospan Man and backgrounds, was followed by six weeks of production involving a combination of 2D character animation, 3D leaves and backgrounds and camerawork and comping in After FX.

Key character animation was by Laurie J Proud and Grigoris Leontiadis and 3D animation was by Simon Goodchild. Adam Aiken did editing and comping and Jonathan Bairstow produced.