Inspired by her BAFTA nominated film Wedding Espresso, Team Saatchi commissioned Sherbet's Sandra Ensby to direct a 4 minute film set to revolutionize NHS patient care in the UK.

P.I.N.K, standing for Participate, Inform, Notice, Know, takes viewers on a personalized tour of a hospital. Voiced by a cast of British celebrities, including Jane Horricks and comedienne Jocelyn Jee Esien, the original 2D characters were designed by Sandra specifically for the project.

Professor Sir Ara Darzi, of Imperial College London, initiated the idea as a way of improving the way information is given to patients about their stay in hospital. Supported by the NHS, Darai assigned Team Saatchi to devise a script to help address the problem. Charming and simple narratives are used to encourage patients to help staff and improve their own recovery. The film will be available in four different languages and is set to be broadcast in NHS hospitals across the UK later this year.