Sherbet Director Ali Taylor has just completed a new thirty second ad for Nurofen for Children through Euro RSCG Life. Ali worked with illustrator Caroline Thomson to achieve the required look and the live action was shot by Julia Jason from Crossroads Films.

The animation is in a colourful pop up book style and was created and comped at Sherbet with final post by Absolute.

The film follows an inquisitive baby investigating a magical pop up story book, only to be confronted by the scary monsters of pain and fever. Thankfully the mother appears to banish the monsters away and to save the day with the help of Nurofen for Children. Producer was Rachel Matchett.