Saatchi & Saatchi New York, commissioned Ali Taylor, on the strength of her mixed media approach to short film and promo work, to create two thirty second ads for new Fruity Cheerios.

The agency wanted to create a fantasy adventure in an animated world, set to Donovan's memorable and playful track 'Happiness Runs' and featuring CGI characters with happy live action faces. The production team built characters and sets in 3D and shot live action heads, focusing on positioning lighting and expression, to be composited with the rendered animation. TK was done in Spirit at the Framestore. Comping and FX were done in combustion, After FX and Photshop at Sherbet by Ali and her team and completed in Fire at the Framestore. Producer was Jonathan Bairstow.