MasterCard voted Best Spot of the year
Sarah Roper directed the thirty second TV spot 'MasterCard Full House', which has been selected as one of the best spots of 2005 by acclaimed industry source ADWEEK who described it as a "charming addition to the Priceless campaign".
Sherbet were commissioned, on the strength of Sarah's award winning animated short "The Apartment Cat" by McCann Erickson New York, to produce the spot to publicise the MasterCard competition "Home for the Holiday Sweepstakes". Along with a team of animators and FX artists at Sherbet, Sarah created a story featuring a warm and cosy family get together in a dream country house at Christmas. A two minute web film and a print campaign featuring "the world's biggest ever greetings card" for use in Times Square in December 2005, were created at Sherbet to accompany the TV. |