Agency: Anomaly NY

Sherbet Director George Gendi has recently completed the first of 2 online branding films for Converse through New York based advertising agency Anomaly. George recently left Kingston University and the team at Anomaly were impressed by the unique characterisation, timing and atmosphere in his animated shorts. George was then awarded the project on the strength of some great character and background designs, which set the stories in a classic but contemporary comic book style world.

Each film features a young male character falling victim to procrastination and inactivity, with disastrous and deadly results! Little did they know that there could be giant ants waiting to bring the world to an end!

The 2D animation was drawn in flash by George Gendi and Bishoy Gendi. Sound design was by Fonic and Rich Keyworth. Jonathan Bairstow was the Producer at Sherbet.