The new TV campaign for South Carolina's biggest selling newspaper, the Charleston Post and Courier, were commissioned by US based agency Rawle Murdy and directed by Peter Richardson.

The four ads were developed from an established print campaign and promote the paper's classified section by highlighting the resulting advantages and fun of using the resource. Peter shot live action before combining it with collage and flat colour.

The material was assembled in house at Sherbet in London. The team used Photoshop and After FX to faithfully translate the style of the print ads for TV. The witty FX tracks and final audio mixes were by Fonic. Producer was Jayne Bevitt.