Director and writer Candy Guard has just completed a series of new digi tal ads to suppor t the new 'Whatever Your Reason. Wear One' campaign for the British charity Breakthrough Breast Cancer.

Commissioned by London based agency Dye Holloway Murray, the ads will be screened throughout the UK and are focused on marketing the renowned 'Fashion Target s Breast Cancer ' T-shirt associated with the campaign supported by high street stores such as Marks & Spencers and River Island.

The idea was to show light-hearted reasons for wearing the T-shirt, and with Candy's hilarious ability to show humour in everyday life, the different ideas were quickly resolved. Script outlines from the agency were developed to create a total of five sketches.

Created at Sherbet with animation director Robin Shaw, Agency Producer was Kirsty Burns and Sherbet Producer Rachel Matchett. So remember whether it's to suit 'your personality', or accentuate 'your flat stomach' wear one today!