Sherbet's Sarah Roper and Robin Shaw Create New Campaign for Ogilvy
Following the success of ads for United Airlines and MasterCard, Sherbet's award winning commercials director team,
Sarah Roper and Robin Shaw, have reunited again to create two sixty second ads for Boehringer Ingelheim through Ogilvy & Mather.
The TV, print and online campaign launches Mirapex, a new pharmaceutical product to combat the symptoms of 'Restless Legs Syndrome.'
The hand crafted style and warmth of Sarah's designs are complimented by Robin's lively and touching character animation and direction. The brand logo transforms into a quirky cartoon character who communicates the discomfort caused by the condition and shows the positive effects of Mirapex. Design, animtion and comping was done at Sherbet in London. Line producer was Rachel Matchett, executive producer was Jonathan Bairstow. |